Marketing Strategy

Yana Software provides marketing strategy that enable technology companies to rapidly move qualified opportunities into the sales pipeline. Many technology clients, particularly start-ups, lack the resources and time needed to hire, train and deploy marketing and inside sales professionals who can rapidly build a sales pipeline. Yana Software can quickly deploy and scale marketing campaign and inside sales professionals who will provide the needed expertise to design and execute the necessary campaigns.

 Yana Software also offers lead generation services in the following areas:

  • Telesales outbound and inbound call support
  • Telemarketing outbound and inbound call support
  • Web casting
  • Database development and maintenance
  • Conference management
  • Online marketing -- PPC and SEO
  • Newsletter marketing
  • Market research and segmentation
  • Marketing Plan
  • Installed base marketing
  • New client marketing